The theme we have chosen for our roadmap is plastic consumer packaging.
Because it extends the shelf-life of many foods and helps to reduce food waste, plastic is one of the most commonly used packaging materials for consumer food products. But using plastic in packaging materials also presents big challenges, since the raw materials used to make most plastics are fossil-based and the resulting packaging material has one of the lowest material recycling rates in Sweden.
Rough estimates suggest that only 25 percent of the plastic packaging collected for recycling actually makes its way into new plastic products. One of the reasons for this is that the primary consideration has been protecting the food product and making it appealing from a consumer viewpoint rather than focus on the recyclability of the materials used in packaging.
There has, in addition, not been a demand for the recycled plastic, and it has been difficult to find ways to dispose of it.
We want to change this, and the purpose of this roadmap is to help to pave the way for increased recycling and a transition to plastic packaging made from renewable or recycled raw materials. The roadmap is thus part of our contribution to a circular economy and fossil free society.